Why Using Google To Find Your Next Property Is A Terrible Idea
Arena McLellan • October 15, 2024

Why 70% of Under-Market Value Property Deals Never Reach Listing Websites—and How You Can Capitalise on Them

If you’re relying solely on online research to find investment properties, you’re only scratching the surface of what’s out there. In fact, 70% of the best under-market value property deals never make it to listing websites. These hidden gems are off-market, where serious investors can avoid fierce competition, inflated prices, and missed opportunities. Here’s why online listings are just the tip of the iceberg and how to tap into the world of off-market deals.


The Limitation of Online Listings

While scrolling through online property portals may seem like a great way to find investment opportunities, the reality is that the best deals often never make it online. Why? Because once a property hits the web, it becomes visible to thousands of potential buyers. This drives up competition, leading to higher bids and inflated prices. The more eyes on a listing, the less profit for you.


Competition Erodes Profit Margins
When a property is listed online, you’re not just competing with first-time buyers, but seasoned investors, home flippers, and real estate agents with deep pockets. With more competition comes bidding wars, which ultimately raise the final sale price—diminishing your profit margin. If you’re chasing properties that everyone else is chasing, you’re already losing the race.


The Secret World of Off-Market Properties

Off-market properties are not listed on public websites or open for everyone to view. These deals are often handled privately through connections, word-of-mouth, or established relationships with real estate agents, developers, and property owners. In this hidden market, the competition is lower, and the profit potential is higher. However, it’s a playing field you need to access through the right networks.

Why Agents Keep Deals Off-Market
Real estate agents don’t always want to put properties on the market. They may offer these off-market opportunities to trusted investors or buyers they know can close quickly and without drama. If you don’t have access to these networks, you could be missing out on the best deals without even realizing it.


The Hidden Dangers of Competing in the Open Market

Even if you’re lucky enough to have your offer verbally accepted by a sales agent, the deal isn’t done until the contract is signed. Real estate agents are required by law to disclose all offers to the seller, meaning a higher, more attractive offer can come in at any moment. Your accepted offer can be swept away in an instant by another buyer’s bid.

The Pressure to Act Quickly
Because competition is so fierce, you’re often pressured to make quick decisions on listed properties. This rush can lead to missed due diligence, where important details about the property—like structural issues or unfavourable zoning laws—are overlooked. In the heat of the moment, an investor may prioritise speed over thoroughness, which could make or break the deal.


Why We Source Only Off-Market Deals

At The Property Arena, we cut through the noise by exclusively sourcing off-market residential properties. Our strategy focuses on finding undervalued properties that aren’t listed online, giving you a competitive edge and maximising your profit potential.


Here’s why:

  • No Competition with Online Buyers: Off-market properties aren’t open to public bidding wars, which means less competition and better pricing for you.
  • Higher Profit Margins: Without the frenzy of online bidding, you can negotiate better deals and buy properties below market value.
  • Access to Exclusive Opportunities: We leverage our extensive network of real estate professionals, agents, and property owners to bring you deals that are never publicly listed.
  • Time for Thorough Due Diligence: Without the pressure of competing offers, you have the time and space to conduct thorough due diligence, ensuring you’re making smart, informed decisions with minimal risk.


Need help finding the perfect under-market value property with positive gearing?



Book an obligation-free 20min strategy session with Arena today. Discover the most optimal investment strategy for your state. Grow your wealth & income.



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